Store Analytics
Revenue, margin and operations — where the money actually comes from.
Daily revenue · 30 days
Last 7 days
7-day average
Jun 6Jun 14Jun 22Jun 30Jul 6
Best sellers by profit
| Product | Units | Revenue | Margin | Profit | Velocity |
|---|
Revenue split
Returning£5,715
New customers£8,225
VIP segment£3,180 of total
Operations
Time to fulfill4.2h ▼ 31%
On-time delivery96.4%
Return rate2.6% ▼ 0.8pp
Support resolution by agent84%
Margin bridge · this month
What moved gross profit, £
Supplier renegotiation (TechSound −8%)Agent-negotiated · kicks in fully next cycle+£420
Bundle attach rateBuds case attaches to 14% of Aurora orders+£310
Late PO #218 — express comps + creditsOne-off · supplier paid 2% late credit back−£190
Summer Sale discountsPlanned · paid back by volume, net positive−£340
Net margin movement+£200